Are you ready for the next big update from Google?
Google is launching an update giving mobile priority. Experts say that businesses should, too, if they want to continue to drive revenue.
In 2018, Google will be switching to a mobile-first indexing algorithm and businesses need to be prepared to see a significant drop in website rankings if they are not in compliance.
While experts continue to analyze the complexities behind the update, Apeiros Marketing is here to provide preparedness steps. The points below can be used to identify a website as ready for the upcoming changes.
Loading Time
Statistically, it takes 22 seconds for a mobile landing page to load. However, 53% of users will leave the site if it doesn’t load in less than 3 seconds. Images should be optimized to load quickly while preserving quality.
Optimize Website Content
Enlist the help of office staff to ensure your site is meeting the needs of your customer. It is helpful to conduct a yearly audit to maintain the correct information. It is important the website speak to the multiple personality types and personas of the business along with the types of search queries.
Mobile-Friendly Website
Is the text large enough to read on a mobile device?
Are the buttons large enough for fingers to click?
Are the forms limited to the required information?
Local Search
The search optimization strategy for a site should include local search keywords, business name, and local site structure. In other words, revisit the site’s search strategy to determine if it is ready to deliver for mobile search terms.
Responsive Design
If it wasn’t addressed during Google’s Mobilegeddon update in 2016, it is now time to take the website to a responsive design. This type of design delivers optimized web content based on the device. The automatic resizing of a responsive website not only ensures its mobile-friendliness, it also creates one silo of information to update at any given time.
For questions or concerns about your website, run a free website audit and Apeiros will provide a free consultation!